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A recent survey has been undertaken of Which? members, during which they were asked to give their views on the hotels they had stayed at over the course of the year. Warner Leisure Hotels came out on top, but what is particularly interesting is some of the feedback issued in general. One of the major things that was found is that there is a large divide between the best and the worst hotels, meaning those that are under performing could make a wide range of changes to boost their customers ’ experience. No frills hotel chains are often seen as good value for money, but not if the standards have slipped, as customers may be paying less but are still shelling out for a good night’s stay. Many more expensive hotels actually offer better value as the client is getting what they pay for, as opposed to a cheap but also substandard stay. A spokesperson for Which? said: "Our survey reveals big gaps in quality between some of the best known hotel chains in the country. The top rated hotels scored highly for customer service, cleanliness, location and a decent breakfast so it's clear what people are looking for in a good night's stay." There are plenty of little things which those hotels languishing at the bottom of the ratings can do to make a big difference. It may not appear to be much on the surface, but once they are all added together they can give a customer a far better impression. These things could range from the attitude of staff through to the cleanliness of rooms – both of which should not be dependent on the price being paid. It costs nothing to smile and whichever price range a hotel fits into it should be clean, tidy and, most importantly, pushing upwards. Establishments aspiring to offer the best to their clients on whatever budget will find that these customers will return and, just as importantly, recommend the hotel to friends and family.
