Opinion

Opinion


News and opinion on Guest Experience Management

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Vegan salad from beyond the kale in bath

The ‘Veganuary’ trend

Numbers of guests attempting a January vegan diet have skyrocketed - so what does this mean for hospitality?

The hgem gem wheel

What is the GEM solution?

Understanding our approach to Guest Experience Management.

Waitress carrying empty plates

The right staff behaviours to guarantee great word-of-mouth reviews

The behaviour of your team members is a key part of your service.

Tripadvisor logo

Are guest review sites to be trusted?

Are guest review sites alone enough to measure the guest experience?

A calendar inside a diary

HGEM highlights of 2017

2017 was a year of change for HGEM. We reflect on our successes.

2017 graphic

A look back at 2017

We've learnt a lot this year, take a look at our top takeaways.

A man sat in a restaurant looking at his mobile telephone sat opposite a woman holding a drink

​Top tips for encouraging recommendations

We explore the most effective ways to encourage positive reviews and recommendations from guests.

Two men browsing the internet on a laptop

Where do guests look for recommendations?

Hospitality operators can draw feedback from a variety of sources.

A woman using a laptop

The challenge of measuring quality

The methodology we use to help our clients measure and improve their guest experience.

A waiter carrying a salad and a burger with fries

Why satisfactory is never enough in hospitality

Ensure your guest experience is one to remember.

Instagram logo

The Instagram effect - how the platform has divided the industry

It can be a powerful tool for promoting your business, but Instagram isn't without its critics in hospitality.

Peach 2020 conference

Top takeaways from CGA Peach 2020 Conference and Hero & Icon Awards

What we learnt from a brilliant speaker line-up and a celebration of hospitality industry talent.

A guest sat a a table with a meal in front of them

Hospitality trends for 2018

It may not even be Christmas yet, but the hospitality industry is already looking to the year ahead.

A person holding a phone displaying a gallery of social media apps

The power of social media when promoting a venue

Interacting with guests via social media is the key for getting them through the door.

A-board promoting offers outside a restaurant

Tips for effectively promoting your hospitality business

Making the most of all opportunities to promote your business is vital for succeeding in the hospitality market - read our top tips on how to get it right.

Propel multi club conference

Top takeaways from the Propel Multi-Club Conference

What did we learn at Propel's latest conference?

Knowledge: the key to confidence

Knowledge: the key to confidence

When staff are armed with the knowledge to deliver a great guest experience, it fosters a culture of confidence in the whole front of house team.

Michelin star logo

Michelin status: is it still relevant in measuring guest experience?

Guests are increasingly setting their own standards - has the Michelin standard had its day?

A waitress carrying cups and saucers with guests sat in the background of the restaurant

What are guests' views on venue appearance?

Over 1,000 guests share their views on the all important first impression of your venue.

A guest holding a straw in a drink

The final straw – is it time to say goodbye?

Big hospitality names are starting to pick sides in the 'war on the straws'.

What’s the secret to knowledge that sticks with staff?

What’s the secret to knowledge that sticks with staff?

With high staff turnover and constantly evolving teams common in hospitality, it can be tough to arm staff with the necessary knowledge to provide a great guest experience.