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With demanding work schedules eating increasingly into our down-time, the need to combine eating and working is growing. As a reflection of this, change can be seen in our eating out habits; with almost 3 out of 4 people surveyed eating out alone up to three times a week.
With a social shift towards accepting lone diners, hospitality establishments could be cashing in. Simple changes such as providing more bar stools and tables suitable for single diners could welcome in a whole new crowd; coupling this with the availability of WiFi and power sockets for the workers amongst them would also encourage return visits.
The figures suggest that a targeted approach would be beneficial. The top reasons for eating out alone are 'work related' and 'circumstantial', so having special offers displayed may be the advantage that sways the circumstantial eaters. This trend is also more popular with men and those aged between 30 and 45.
Read more on the HospitalityGEM survey and the statistics of eating out alone.
