Insight Lab

Insight Lab


Our in-house consultancy service

When data is not enough

Struggling to find the missing link or the red flag? Or perhaps you can't find the time to deep-dive into your data? If you're already an HGEM client, you can utilise our bespoke insight consultancy service to find the things you need to know.

What you can get

  • INSIGHT GENERATION: On-demand, deep dive into your data to answer strategic questions​ that help propel your business forward.
  • CUSTOM TEMPLATES: Creation of custom templates for regular delivered reports​, for example for presenting data to your business in a particular format, or integrating with other types of business data, such as sales or labour.
  • PERFORMANCE ANALYSIS: Collation of data, graphics and commentary into custom performance reports​ to show you how you're doing and what could be improved.
Sentiment grid

Examples of questions we can help answer:

WHAT ARE THE KEY DRIVERS OF NPS TO MY BUSINESS?

Find out what factors influence the loyalty of your customers the most.

HOW DO SCORES VARY ACCORDING TO THE EXPERIENCE TYPE?

Do your drinks-only / delivery customers have the same calibre experience as your dining guests?

WHERE ARE MY KEY OPPORTUNITIES FOR IMPROVEMENT?

We'll tell you which focus areas will have the highest yield on guest experience.

WHAT ARE PEOPLE SAYING ABOUT THEIR EXPERIENCES ONLINE?

Are there any keywords that get mentioned a lot? Is this across the brand or a single location?

WHERE SHOULD WE SET OUR TARGETS FOR PERFORMANCE?

What metrics/scores would achieve the performance that you are looking to attain?

WHAT PATTERNS DO WE SEE IN LOCATIONS/REGIONS/AREAS?

If certain sites are struggling - we can tell you why.

HOW HAVE WE BEEN PERFORMING OVER 3/6/12 MONTHS?

We can offer a detailed performance analysis with highlights and opportunity areas.

WHAT DO CUSTOMERS THINK OF OUR MENU?

You're looking to evaluate the performance of individual dishes, and whether opinions are consistent across sites or in certain areas only.

More information

Interested and would love to know more?

Other pages you may be interested in: